Apple September Keynote 2020 Announcements

Apple September 2020 Keynote
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The Apple Event of September 2020 was one of the most awaited events in 2020. In its September event, every iPhone was expecting an upgrade.

Yes, the most-awaited iPhone 12!

Sadly, iPhone 12 was not on the menu that morning!

Although, Apple announced a number of new products including a new Apple Watch, Apple Fitness+, Apple One, and iPad!

Apple September 2020 Event

The Apple September event started with Tim Cook (Apple’s CEO) discussing the impacts of COVID-19 in our society and how Apple products have helped people adapt to the virtual lifestyle!

The event was mainly focused on Apple watches and iPads.

In light of that, he discussed research conducted by Mount Sinai Health System in NewYork. They launched a new warrior watch study where they use data from Apple watches to study the impacts of COVID-19 on the psychological well-being of the health care workers. They do so by identifying the earliest signs of stress. This data is also used to predict infection even before symptoms occur.

Now, let’s cut to the chase and discuss the Apple products unveiled in this event.

Apple Watch Series 6

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The Apple Watch Series 6 was the first product and star of the September event. The watch OS7 has introduced multiple new health sensors into the Apple Watch.

It features a similar design to the previous Apple Watch models with advanced technology and features.

The design may be the same but new product case colors have been introduced, including a navy blue shade (rumored to match the upcoming iPhone 12) and a red one. There’s a total of five shades available in Apple Watch 6. The material of the cases ranges from titanium, stainless steel, and 100% recycled aluminum!

That’s only the tip of the iceberg. An interesting addition to the design is the Solo Loop. The Apple Series 6 watches have no clasp, buckle, or overlapping parts. It’s one single continuous piece!

Apple Watch Series 6 features can be summarized as:

  • Blood Oxygen Level: Apple Watch Series 6 can measure your blood oxygen levels. The app takes only 15 seconds to take the blood oxygen levels. The blood oxygen saturation is a key indicator of how well the collective system is working.
  • ECG on Your Wrist: another important addition in the health department is the ECG app. It’s capable of generating an ECG similar to a single-lead electrocardiogram.
  • S6 Processor Chip: a unique dual-processor chip that’s 20 percent faster than the previous versions. It’s based on the A13 Bionic in iPhone 11 and optimized for Apple Watch. It’s good enough to handle an always-on display that’s 2 ½ times brighter than Series 5. It also shows your real-time elevation change with the always-on altimeter.
  • Family Setup: this new feature allows users to use iPhones (and other mobile phones) to pair your family member’s watches with your phone. (in limited regions)
  • Sleep App: used sensors to track your sleep
  • Automatic handwashing detection – recognizes the sound and movements when washing your hands. It also encourages the user to wash hands for the recommended 20 seconds

The Apple Watch Series 6 starts at $366 and Apple Fitness+ is included (for three months) with all new apple watches.

Apple Watch SE

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Apple Watch SE combines elements of Series 6 design with other essential Apple Watch features. It uses the S5 chip and provides up to 2 times faster performance as compared to Series 3. It supports features like Family Setup and Fall Detection.

What’s different about Apple Watch SE?

Starting from $279, Apple Watch SE is affordable as compared to Series 6! Apple Fitness+ is also included with all new apple watches (for three months).

Apple Fitness+

Apple September events also introduced the first fitness service built around Apple Watch, Apple Fitness+. It integrates with Apple’s workout app and automatically starts workout sessions while tracking metrics like heart rate, time, and showing them on the screen.

Introducing Apple Fitness+

At the end of each session, a comprehensive summary of today’s workout is shown on the screen. The summary includes all the data captured through the watch’s sensors. The workouts include yoga, cycling, treadmill, dance, rowing, and more.

The Fitness+ service is expected to be available before the end of 2020. It’s starting from $10/month and $80/year. Although, Fitness+ is free for three months with every new Apple watch!

iPad Air

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Apple’s new iPad Air features a 10.9-inch liquid retina display screen. The touch ID is integrated into the power button and is known to be the smallest authentication sensor designed in Apple. On the downside, there’s no facial recognition in the iPad Air.

With the A12 Bionic chip, iPad Air is more powerful than the previous 7th generation iPad. The A12 chip uses a 5nm process technology. This results in a 40%CPU performance boost along with a 30% increase in graphic performance.

This powerful A14 chip is loaded with custom technologies like a much-faster neural engine. This makes the new iPad Air more powerful for machine learning.

iPad Air is easy to charge with the USB-C connector. It provides faster connections with other devices along with an increase in the data transfer rate up to 5GB/second. iPad Air supports the Apple pencil (2nd gen) and is compatible with Magic Keyboard and Smart keyboard folio.

The iPad Air will be available in October and starts at $599. It’s available in five colors including the new blue and green shades!


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The new next-gen iPad has the same design as the iPad 7th generation. The major upgrade in this model is the fast and improved A12 Bionic chip. This chip enhances the GPU performance by 40% and brings Apple’s neural engine to the entry-level iPads for the first time (which enables more AI features).

This next-gen iPad supports most of Apple’s accessories such as the smart keyboard and Apple Pencil. Although, unlike the iPod Air, it only supports the first-generation Apple Pencil.

The iPad starts from $329 with an exclusive discount for students starting from $299 only. It will be available for pre-order on the same day.

Apple One

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Apple One is making it easier to discover and enjoy all services offered by Apple. The Apple One subscription allows users to make a single monthly payment to access it all. The services available in Apple One include iCloud, Apple Music, Apple Arcade, Apple Fitness+, Apple tv+, and Apple News+.

The subscription starts at $14.95/month and provides iCloud (50GB), Apple Music, Apple Arcade, and Apple tv+. There are three different packages available including individual, family, and Premier. The family plan extends iCloud storage and the premier plan adds Apple News+, Apple Fitness+, and iCloud (4TB storage).

Software Updates

Ultimately, Apple announced major OS updates today beginning with iOS14. The latest software update will bring significant improvement in a variety of devices including iOS 14, iPadOS 14, watchOS 7, and tvOS 7.

When will the iPhone 12 Come out?

Apple usually holds about three to four events per year. Starting with a spring event ( March), the Worldwide Developers Conference (WWDC) in June, a September event to launch hardware (iPhone, Apple Watch, iPad, etc) followed by a fall event in October event (sometimes).

Since the spring event was canceled due to the health crisis posed by Covid-19, and iPhone 12 was not launched in the September event, we’re expecting another event later this year.

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